How Effective Is The Combination Of Your Main Product And Ancillary Texts?

For this question we decided to use the camera's microphone to record us taking about our question, we looked at certain factors of the three texts. We made sure we covered the elements of all of the three texts on how they connote a certain image i.e the image we give a across as in if we're independent. We also looked at whether we were marketable and how we would market ourselves for example if we would go on the radio and promote our album. Looking at other artists on what images they give across we were able to look at what images were similar to artists that have a published album.  Next we looked at what our audience got out of our finished product and how effective it is. From all three products we looked at the features that they shared i.e the natural images, eye lines and the stances.

How Did You Use Media Technologies In The Construction, Research, Planning And Evaluation Stages?

What Have You Learned From Your Audience Feedback?

 From our audience feedback we have been able to learn what was good about our video plus it shows what was bad about our video and what the audience think needs to be improved. Most of the audience research was in fact quite positive in the fact that it helped us realise what was missing from it or what needed to be toned down from the performance.

Most of the responses show that our video does conform to a normal indie rock genre with a 92% answer for yes. The next question shows us that there was less of a gap between what people thought was a convincing indie rock music video as there is less of a percentage difference. For our album cover there was a few answers that stood out from the crowd as the thing that most attracted people to our digipack was the colours and images. The fonts and band name had little responses which was something that we agreed as a group wouldn't be the focus points for our album cover.

For our band performance there was a 50/50 split in yes and no answers for our band performance as it would show in the comment box question where it asks what could be better about our music video as most of the answers were 50/50 with either it needing to be 'less cringey' or the band performance to be better as in some of the

shots you can see the guitarist not actually strumming the guitar.

We looked on to YouTube for comments of what the audience thought of our video after watching it, there weren't as many comments as we hoped but it does have some feedback which we needed.
Most of them said that they really enjoyed the humour of the video and the song as it was catchy and up beat. It was odd as not many people mentioned the band performance in the YouTube comments.
To expose our work to a larger amount of people as possible as we didn't get much feedback from YouTube or the questionnaires so we used social media sites to get feedback from friends and for them to send it to their friends and so on. There were varied responses to the video many of them being unhelpful but a few had a lot of information to give about the band performance in certain shots as well as what they thought was missing from the video.

In What Ways Does Your Media Product Use, Develop Or Challenge Forms And Conventions Of Real Media Products?

Conventions Used:

Instruments

The first convention of real media products that we used was the use of instruments during our video. We added this in because our research into indie music videos found that the use of instruments was a very common convention used in the indie rock genre as it meant that it showed that the band can actually play their instruments as they have to show that to prove a point. This adds a sense of realism to the  videos therefore the audience is able to see the music that they hear is being played by the artists.
We decided that we should use this convention as we wanted to make our video as close to the indie rock genre as possible as we needed the aspect of band performance in our video. The use of band performance is seen in indie rock music video and is a large part of the genre.
We have linked the convention of band performance and the use of instruments to the Sex Pistols- Holiday In The Sun as you can see the artists playing their instruments during the band performance scenes of the video.





Lip Sink

Another convention we used was lip sinking. We had recorded the lead singer singing to the camera with no actual noise coming out, we then put the song over it using Final Cut Express. The use of lip syncing means that we could show what emotions of the lead singer had in the music video to the audience which means that in the music video you can see what emotions the lead singer has and it helps portray that over to the audience. This is linked in with the band Oasis in their video Champagne Supernova. The use of the convention lip syncing during the video is linked to the scene when he is laying on his bed singing up to camera which is positioned as if he is singing to the ceiling. This is similar to our video where the lead singer uses his facial expressions and lyrics to express to the audience what the lyrics mean to him and how they correspond to what he's feeling at the time. This connects the audience with the song as well as hopefully recreating this scene  in our video with the use of certain camera positions where the lead singer sings to the camera. There another shot where he is singing to the supposed female character where he is in fact singing to the camera as a point of view shot.

Conventions We Developed

Narrative

The main convention that we developed upon is the use of the narrative. In our video we have used humour to put across some of the emotions that the lead singer is feeling as well as making the video seem less sad and depressing as the tone of the video wouldn't go with the performance.  This is similar to the music video from The Clash's- London Calling the narrative of the story does not try to be too serious but make it seem more light hearted as within the video they are seen to be mucking around for some of it. Whereas in contrast our lead singer whilst trying the serious task of trying to win back his girlfriend makes some mistakes as shown here he falls over the bin.







Camera- Close Ups

The second convention that we developed was the use of close ups. They are often used in the indie rock genre because the audience can see how the artists is behaving from a close up as well as there is normally a close up of a shot of their instrument as band performance and the use of instruments in the video is another main convention. This is shown in the Jungle Giants video - I Am What You Want Me To Be. Ian the video you can see various flashes to each of the artists playing their Instruments which is mainly guitars and drums as well as a bass guitar but it is unusual to see other instruments in the indie rock genre. In our video we put a transparent overlay showing our lead singer in front of the narrative.  This means that we are able to add more lip syncing to our video therefore keeping to the convention of lip syncing. By keeping up the convention of narrative whilst keeping to the convention of lip syncing.







Challenged

Band Performance In The Narrative

A media convention that we challenged would be the use of band performance in the narrative. This means that we added another aspect to our music video as we show that we are not just telling a story but we are showing that we are a band who can play the instruments heard. By putting the two together we were able to add comedy and romance into the video. This keeps the sense of realism by showing the band playing their instruments in the background, showing that they are able to play. The fact that they are also interacting with the narrative as well breaks the barrier between band performance and narrative. Which is one of the most important aspects of the indie genre. This is shown in The Clash's music video London Calling where they play on a barge.

The Roscoes - Start Again Final Audience Research

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